Our story

Authenticity & purpose

Founded in 2010, Mialuis is an Italian luxury leather bags brand, based in Turin and built upon a philosophy that the unique blend of each of us, of our personality, of our voice and calling must be heard. To us each bag is an occasion to tell someone’s story. The name comes from Maria Luisa, Mialuis founder's mother, who proposed to combine the diminutive of her daughter (MIA) with her (LUIS)

Our mission is to break cycles of inequality and empower every human being to reach their full potential living a fulfilling life free of stereotypes that goes far beyond being a man or a woman. 

We also continually educate our customers on how to care for their bags, so they can age beautifully, just like the owners.

           

  • WE STAND FOR GENDER EQUALITY

    Our mission is to break cycles of inequality and empower every human being to reach their full potential living a fulfilling life free of stereotypes that goes far beyond a man or a woman. We also continually educate our customers on how to care for their bags, so they can age beautifully, just like their owners. 

  • WE STAND UP TO DRIVE SOCIAL CHANGE

    Gender inequality affects everyone. Stereotypes of rules about how women and men, girls and boys should begin in childhood and follow us through to adulthood. By denying women equal rights, we deny half the population a change to live life at its fullest. We are committed to ensure women’s full and effective participation and equal pay for equal work. 

  • WOMEN LEADERSHIP

    When women become leaders, they provide a different set of skills, imaginative perspectives, and, importantly, structural and cultural differences that drive effective solutions. In bringing a creative standpoint, a new sense of awareness will also follow to unplug the finer details that may go unmissed from the naked eye.

  • VALUE TO HUMANITY

    Each MIALUIS bag has a person’s name relevant for Mariaelena Mallone, the designer & founder. Each bag is therefore a distinctive piece and tells the story of the bearer. 

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Soft, distinctive shapes & timeless design

Each bag is an echo of meeting people, visiting places, tasting wine, and feeling emotions. We challenge the concept of leather bags - to make them unique because we strongly believe each of us has value and our aim is to make a real difference in women’s lives. 

Read more about our values